On September 1, 2026, John Ternus officially took over Apple, replacing Tim Cook, who had led the company for 15 years. In his very first internal memo, Apple’s new CEO hinted at a “huge launch” next week. We break down who Ternus is and what to expect on September 9.
Who Is John Ternus
John Ternus headed Apple’s hardware engineering division (Senior Vice President of Hardware Engineering) before being appointed CEO. This is Apple’s first leadership change in 15 years — Tim Cook had led the company since 2011.
The arrival of a CEO with a hardware background, rather than a software or marketing one, is a symbolic signal: the next stage for Apple will apparently be defined by how successfully the company can turn its devices into a full-fledged AI platform, rather than simply a wrapper for other companies’ models.
What Ternus Announced in His First Memo
“We have a huge launch next week that is going to be phenomenal,” Ternus wrote in a memo to employees, according to Bloomberg. He added that he is just as excited about what comes next: “incredible products already in development, and those we have not even imagined yet.”
What to Expect on September 9
On September 9, Apple will hold its annual iPhone presentation. According to rumors, the event will include the launch of the company’s first foldable iPhone. At the same time, a broader rollout of the updated AI-based Siri is expected — an important opportunity for Apple to finally position its own assistant as an equal competitor to OpenAI’s ChatGPT or Anthropic’s Claude.
According to rumors, Apple is also working on a number of other longer-term products: earbuds with a built-in camera, smart glasses and a laptop with a touchscreen.
Why This Is a Critical Moment for Apple
The new CEO is stepping in at a difficult time: according to observers, how successfully the first foldable iPhone and the updated Siri can turn Apple devices into a full-fledged AI platform — rather than simply a wrapper for other companies’ models — will become Ternus’s first major test in the role.
In Brief: The Key Points
- September 1, 2026 — John Ternus officially became Apple’s new CEO, replacing Tim Cook
- Ternus led Apple’s hardware engineering division before his appointment
- In his first memo to employees, he announced a “huge launch” next week
- September 9 — Apple’s annual iPhone presentation; the first foldable iPhone and a broader rollout of AI-powered Siri are expected
- Looking ahead, Apple is also working on earbuds with a camera, smart glasses and a laptop with a touchscreen
FAQ
Who is Apple’s new CEO? John Ternus, who previously headed the company’s hardware engineering division. He replaced Tim Cook, who had led Apple for 15 years.
When will the Apple presentation take place? September 9, 2026 — Apple’s annual iPhone presentation.
What is expected at the September 9 presentation? According to rumors, the company’s first foldable iPhone and a broader rollout of the updated AI-based Siri.
What other products is Apple developing? According to rumors, earbuds with a built-in camera, smart glasses and a laptop with a touchscreen.
The article was prepared by the TechVisor team — practical IT media for people.
