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<\/p>\nThe Ferrari Luce electric car was officially unveiled on May 26, 2026, in Rome. The first production electric car in the history of the legendary brand turned out to be an unexpectedly controversial machine: 1,035 horsepower, a 530 km range, a design by the person who created the iPhone and Apple Watch \u2014 and an exterior that triggered a wave of criticism even among the brand\u2019s fans. But the most important question is not whether it is beautiful. The question is who it was actually made for.<\/p>\n
Ferrari Luce is not just another expensive car. It is the first production electric vehicle in Ferrari\u2019s 79-year history. The company that became famous for roaring V12 and V8 engines has officially entered the era of silent electric cars \u2014 and it has done so loudly.<\/p>\n
The premiere took place in Rome. Ferrari\u2019s design was handled by LoveFrom \u2014 the studio of Jony Ive and Marc Newson, two key architects of Apple\u2019s aesthetic over the past 30 years. Ive is the person who designed the iMac G3, the first iPhone, the MacBook Air and the Apple Watch. Now his signature is on a Ferrari.<\/p>\n
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Technically, the Ferrari Luce is an impressive car. Here are the key specifications:<\/p>\n
By most technical indicators, this is one of the most powerful production cars in the world. Acceleration in 2.5 seconds is Bugatti territory. A 530 km range is better than that of most competitors in the premium segment.<\/p>\n
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The design of the Ferrari Luce became the hottest topic after the presentation in Rome. While the technical specifications were generally praised, the exterior split the audience in two: from admiration to outright disappointment. And at the center of this controversy is Jony Ive.<\/p>\n
This is where the controversy begins. A classic Ferrari means a low silhouette, aggressive lines and pronounced aerodynamic elements. The Ferrari Luce looks fundamentally different.<\/p>\n
The car is longer than the Purosangue crossover, but two inches lower. Its silhouette resembles a futuristic shuttle or, as some critics describe it, \u201ca fusion of Tesla and Honda.\u201d The front end received an unusual solution: the absence of an internal combustion engine allowed the windshield to flow smoothly into a glossy black panel with a large aerodynamic wing and daytime running lights.<\/p>\n
The exterior was developed over five years. Ive and Ferrari\u2019s chief designer Flavio Manzoni defended the concept against criticism: the company deliberately rejected \u201cpredictable\u201d Ferrari styling in favor of minimalism.<\/p>\n
Criticism on social media was harsh. Industry analysts noted that the design looks like \u201ca generic mix of electric sedans,\u201d rather than something worthy of the Scuderia brand. Ferrari shares fell after the presentation \u2014 although the company remains strong in limited series and traditional supercars.<\/p>\n
But there were also enthusiastic reviews: those who saw the car in person in Rome noted the quality of the materials, the unique atmosphere of the cabin and the way the car looks in motion \u2014 completely different from how it appears in photos.<\/p>\n
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TechCrunch accurately called the Luce a car \u201cnot for you\u201d \u2014 and this is not just a provocative headline. Behind every design and marketing decision of the Luce is a clear business logic that has nothing to do with the traditional Ferrari buyer.<\/p>\n
TechCrunch accurately called the Luce a car \u201cnot for you.\u201d And here is why.<\/p>\n
Ferrari is a company that intentionally sells only a few thousand cars a year in order to maintain exclusivity. But regulatory pressure in the European Union and the United Kingdom requires a gradual reduction in average CO\u2082 emissions across the entire model range. As a fully electric vehicle, the Luce significantly improves this figure for Ferrari\u2019s entire portfolio \u2014 even if it is sold in small volumes.<\/p>\n
The second key market is China. It is the world\u2019s largest electric vehicle market, where local manufacturers (BYD, Li Auto, Nio) are aggressively moving into the premium segment. Luce gives Ferrari a presence in this market and the opportunity to sell the status of a technologically advanced brand to a Chinese audience that values electrification.<\/p>\n
A five-seat interior, a practical trunk, a quiet ride \u2014 these are all qualities that the traditional Ferrari buyer in Maranello is not looking for. But they perfectly match the expectations of a wealthy buyer in Shanghai or Beijing.<\/p>\n
Jony Ive is not just a \u201cfamous designer.\u201d He is the person who defined what smartphones, laptops and smartwatches looked like for two decades. The move from designing the iPhone to designing a Ferrari is an interesting precedent for the merging of the tech industry and the automotive industry.<\/p>\n
The Luce charges using an 800-volt architecture \u2014 the same one used in the Porsche Taycan and Hyundai Ioniq 6. This means the possibility of ultra-fast charging: up to 80% of the battery in about 20-25 minutes at a suitable charging station. Ferrari does not specify the maximum charging power, but an 800 V architecture theoretically allows 350 kW+.<\/p>\n
Who can compete with the Luce in the ultra-premium electric segment?<\/p>\n
| Model<\/th>\n | Power<\/th>\n | Range<\/th>\n | Price<\/th>\n<\/tr>\n<\/thead>\n |
|---|---|---|---|
| Ferrari Luce<\/td>\n | 1,035 hp<\/td>\n | ~530 km<\/td>\n | from \u20ac550,000<\/td>\n<\/tr>\n |
| Rimac Nevera<\/td>\n | 1,914 hp<\/td>\n | ~490 km<\/td>\n | from \u20ac2,000,000<\/td>\n<\/tr>\n |
| Porsche Taycan Turbo GT<\/td>\n | 1,108 hp<\/td>\n | ~630 km<\/td>\n | from \u20ac195,000<\/td>\n<\/tr>\n |
| Lucid Air Sapphire<\/td>\n | 1,234 hp<\/td>\n | ~724 km<\/td>\n | from $249,000<\/td>\n<\/tr>\n |
| Mercedes EQS 53 AMG<\/td>\n | 751 hp<\/td>\n | ~580 km<\/td>\n | from \u20ac185,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n Among direct competitors by price range and status, the Ferrari Luce occupies a unique position. The Rimac Nevera is more powerful but more expensive. Porsche and Lucid are technically stronger for less money. Ferrari primarily sells the brand and emotion \u2014 and the Luce tests whether this formula can work without the roar of an engine.<\/p>\n Bottom Line: Should You Buy It or Not?<\/h2>\nFor the vast majority of TechVisor readers, the question of buying a Ferrari Luce is hypothetical. With a starting price of \u20ac550,000, this is a car for only a few thousand buyers worldwide.<\/p>\n But as a technological event, the Luce is important. It shows that even the most conservative automotive brands are capitulating to electrification. It proves that Apple\u2019s design DNA now influences not only smartphones and laptops. And it raises a question that will remain unanswered until the first real test drives: can a \u20ac550,000 electric car without engine sound deliver the same feeling that Ferrari has delivered for 79 years?<\/p>\n In Brief: The Key Facts About the Ferrari Luce Electric Car<\/h2>\n
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