Tim Cook is not leaving Apple completely. He will become executive chairman of the board and will focus primarily on engagement with regulators and governments in different countries.<\/p>\n
Who is John Ternus \u2014 Apple\u2019s new CEO<\/h2>\n
![\"Who](\"https:\/\/techvisor.pro\/wp-content\/uploads\/2026\/04\/hto-takyj-dzhon-ternus.webp\" "\\"\\"")
<\/p>\n
From engineer to company leader<\/h3>\n
John Ternus is 50 years old. He joined Apple in 2001 after a brief stint as an engineer at Virtual Research Systems, a company that developed virtual reality headsets. Before Apple, he graduated from the University of Pennsylvania with a degree in mechanical engineering and competed on the university swimming team.<\/p>\n
At Apple, Ternus started in the product design department. In 2013, he became Vice President of Hardware Engineering. In 2021, he became Senior Vice President, becoming the youngest member of Apple\u2019s executive team at that time. Notably, he is 50 years old at the time of his appointment as CEO \u2014 almost the same age Cook was when he took over leadership in 2011.<\/p>\n
Products behind which Ternus stands<\/h3>\n
Over a quarter-century at Apple, Ternus was directly responsible for or led the teams that released:<\/p>\n
- \n
- iPad and several generations of iPhone, including iPhone 17 and iPhone Air<\/li>\n
- AirPods \u2014 from the first generation to the system with hearing-aid features<\/li>\n
- The Mac lineup, including the MacBook Neo<\/li>\n
- Apple Watch across multiple generations<\/li>\n
- Vision Pro \u2014 the mixed reality headset<\/li>\n<\/ul>\n
Ternus is not a typical corporate manager. He is an engineer who understands the product from the inside. That is why his candidacy had been seen as the obvious one for several months already.<\/p>\n
The Tim Cook era: 15 years that changed Apple<\/h2>\n
![\"The](\"https:\/\/techvisor.pro\/wp-content\/uploads\/2026\/04\/epoha-kuka-1.webp\" "\\"\\"")
<\/p>\nTim Cook took over Apple in September 2011 \u2014 six weeks before Steve Jobs died. At the time, many doubted whether \u201cthe supply-chain guy\u201d could lead a company whose success was built on the charisma and creative genius of its founder. The answer came in numbers.<\/p>\n
\n\n\n
\n \nMetric<\/th>\n 2011 (Cook\u2019s beginning)<\/th>\n 2026 (Cook\u2019s departure)<\/th>\n<\/tr>\n<\/thead>\n \n Market capitalization<\/td>\n ~$350 billion<\/td>\n $4 trillion<\/td>\n<\/tr>\n \n Annual revenue<\/td>\n ~$108 billion<\/td>\n $400+ billion<\/td>\n<\/tr>\n \n Apple services<\/td>\n Minor share<\/td>\n $100+ billion per year<\/td>\n<\/tr>\n \n Apple stock<\/td>\n Baseline level<\/td>\n +1933%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n Cook transformed Apple from a one-product company into a diversified technology ecosystem. He brought Apple Watch and AirPods into the mass market, turned services into a business worth more than one hundred billion dollars per year, and raised the company\u2019s market capitalization to $4 trillion \u2014 the highest value in corporate history.<\/p>\n
There were failures too. Vision Pro \u2014 a headset costing several thousand dollars that the market never embraced on a mass scale. But even that does not change the overall picture: Cook turned Apple into the most valuable company in history.<\/p>\n
What Cook and Ternus said<\/h2>\n
In his statement, Tim Cook called it \u201cthe greatest privilege of his life\u201d and described his successor this way: \u201cJohn Ternus has the mind of an engineer, the soul of an innovator, and the heart of a leader. He is unquestionably the right person to lead Apple into the future. I could not be more confident in his abilities and character.\u201d<\/p>\n
John Ternus replied: \u201cI am deeply grateful for this opportunity to carry Apple\u2019s mission forward. I have been fortunate to work under Steve Jobs and to have Tim Cook as a mentor. I humbly step into this role and promise to lead the company with the values and vision that have defined this special place for half a century.\u201d<\/p>\n
Challenges the new CEO will face<\/h2>\n
![\"Challenges](\"https:\/\/techvisor.pro\/wp-content\/uploads\/2026\/04\/vyklyky-novogo-ceo.webp\" "\\"\\"")
<\/p>\nTernus takes the helm at far from the easiest moment. Apple is facing several serious problems at once.<\/p>\n
Tariffs and geopolitics.<\/strong> Most of Apple\u2019s manufacturing is concentrated in China and India. Trade tensions and the tariff policy of the Trump administration directly affect the cost of iPhone and Mac production.<\/p>\n
Artificial intelligence and competition.<\/strong> While Samsung, Google, and Chinese smartphone makers are aggressively integrating AI features, Apple is moving more cautiously. Ternus will have to decide where Apple Intelligence is a real advantage and where it is just marketing. The 2026 smartphone market requires a clear AI strategy.<\/p>\n
AI chip shortages.<\/strong> Demand for artificial intelligence chips is hitting records. Apple, which traditionally develops its own M-series chips, has an advantage \u2014 but competition is intensifying.<\/p>\n
Vision Pro and the future of XR.<\/strong> Cook\u2019s first major product in spatial computing did not succeed commercially. Whether Ternus will continue this direction \u2014 and if so, in what form \u2014 is one of the key questions for shareholders.<\/p>\n
Antitrust pressure.<\/strong> Regulators in the US and the EU continue pressuring Apple over the App Store and the closed nature of its ecosystem.<\/p>\n
What this means for Apple device owners<\/h2>\n
For the millions of people who use iPhone, MacBook, AirPods, and Apple Watch every day, the CEO change will not directly affect the everyday experience. Apple remains Apple: a closed ecosystem, high quality, high price.<\/p>\n
But in the long term, several things are worth watching. Ternus is an engineer, not a financier. This could mean a stronger focus on product and a weaker one on financial optimization. His experience with AirPods and the health features of the Watch suggests attention to the interaction between technology and the human body. And the new CEO\u2019s attitude toward artificial intelligence will determine whether Apple remains competitive in the laptop and smartphone market in the coming years.<\/p>\n
In brief: the key points about Apple\u2019s leadership change<\/h2>\n
- \n
- Tim Cook<\/strong> leaves the CEO role on August 31, 2026 and becomes executive chairman of the board<\/li>\n
- John Ternus<\/strong> \u2014 new CEO from September 1, 2026; 50 years old, 25 years at Apple, engineering background<\/li>\n
- Apple\u2019s market capitalization<\/strong> at the time of the announcement \u2014 $4 trillion; shares dipped slightly (-0.5%)<\/li>\n
- Ternus<\/strong> \u2014 Apple\u2019s eighth CEO in the company\u2019s entire history<\/li>\n
- Johny Srouji<\/strong> immediately becomes Chief Hardware Officer<\/li>\n<\/ul>\n
\nArticle prepared by the TechVisor team \u2014 practical IT media for people.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"
On April 20, 2026, Apple announced one of the loudest corporate news stories in the history of the technology industry: Tim Cook is stepping down as CEO. Starting September 1, 2026, the company will be led by John Ternus \u2014 Senior Vice President of Hardware Engineering, a person who has spent nearly 25 years shaping […]<\/p>\n","protected":false},"author":3,"featured_media":1020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,24],"tags":[],"class_list":["post-1021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-gadgets"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/techvisor.pro\/en\/wp-json\/wp\/v2\/posts\/1021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techvisor.pro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techvisor.pro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techvisor.pro\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/techvisor.pro\/en\/wp-json\/wp\/v2\/comments?post=1021"}],"version-history":[{"count":1,"href":"https:\/\/techvisor.pro\/en\/wp-json\/wp\/v2\/posts\/1021\/revisions"}],"predecessor-version":[{"id":1029,"href":"https:\/\/techvisor.pro\/en\/wp-json\/wp\/v2\/posts\/1021\/revisions\/1029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techvisor.pro\/en\/wp-json\/wp\/v2\/media\/1020"}],"wp:attachment":[{"href":"https:\/\/techvisor.pro\/en\/wp-json\/wp\/v2\/media?parent=1021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techvisor.pro\/en\/wp-json\/wp\/v2\/categories?post=1021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techvisor.pro\/en\/wp-json\/wp\/v2\/tags?post=1021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- John Ternus<\/strong> \u2014 new CEO from September 1, 2026; 50 years old, 25 years at Apple, engineering background<\/li>\n
- Tim Cook<\/strong> leaves the CEO role on August 31, 2026 and becomes executive chairman of the board<\/li>\n